Social media marketing
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Putting It Into Perspective: Average Instagram Engagement Rates

There are many factors that go into a social media strategy and many reasons why you might feel as if your engagement or growth is lacking. And let’s face it, when it comes to Instagram engagement, it’s *never* smooth sailing. When looking…
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Let’s Talk About User-Generated Content

Unless you’ve been living under a rock without the internet you’ve heard the terms “UGC” or “user-generated content”. You’ve seen it appear in your feeds but what is it really? User-generated content (UGC) is any original content…
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Facebook/Meta Ads in 2022

While ROAS is definitely important, it’s not the be-all-and-end-all of paid ads… in fact, it never was. As a marketer, I actually think the iOS changes are a bit of a blessing in disguise – the update is forcing a much-needed shift in perspective from agencies and brands when it comes to how we measure the success of our paid ads.
SBJ Studios - real social media results
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Facebook’s iOS Update 💡

As you might have already heard, Facebook Ads and Apple iOS 14 changes are coming in soon. Today, we're diving into what this update is, how it might affect you, and what to do to prepare. But... before we dive in, we want to assure you that…
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How To Use IGTV For Your Business

IGTV can still feel daunting for a lot of businesses, but it can be such a powerful tool when used in the right way. Whether you are showcasing a new launch, filming a DIY or showing the behind the scenes of your brand, IGTV gives you so much…
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How To Create The Perfect Flatlay

A few years ago, flatlays *completely* took over social media – it was almost impossible to log in without seeing one. Flatlays are highly engaging social media content and can really take your socials to the next level. They are a great way…
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5 Tactics To Grow Your Audience

When it comes to social media, one of the most common aims for any business is to grow their audience. A larger audience means more eyes on your product or service, as well as more engagement and discussion on your posts. A *huge* part of any…
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How To Find Hashtags and Use Them Effectively

If there’s one thing we can all agree on, it’s that hashtags can be confusing. How many should you use? Where should you put them? What ones are the best for your business? If you’ve asked yourself these questions and more, you are not…
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The Importance of Staying Present Online Amidst COVID-19

The world as we know it has changed and it is continuing to change every day. While we are all doing our best to keep up with these changes, the reality is that a lot of businesses are looking very different to how they once were. Whether you…
How and Why to Work with Micro-influencers
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How and Why to Work with Micro-influencers

A few years ago, influencer marketing exploded onto the scene and suddenly it seemed like every brand was having their products promoted by those with large social media followings. Fast forward a few years and brands started to realise…