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Let’s Talk About User-Generated Content

Unless you’ve been living under a rock without the internet you’ve heard the terms “UGC” or “user-generated content”. You’ve seen it appear in your feeds but what is it really? User-generated content (UGC) is any original content…
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Facebook/Meta Ads in 2022

While ROAS is definitely important, it’s not the be-all-and-end-all of paid ads… in fact, it never was. As a marketer, I actually think the iOS changes are a bit of a blessing in disguise – the update is forcing a much-needed shift in perspective from agencies and brands when it comes to how we measure the success of our paid ads.
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Facebook’s iOS Update 💡

As you might have already heard, Facebook Ads and Apple iOS 14 changes are coming in soon. Today, we're diving into what this update is, how it might affect you, and what to do to prepare. But... before we dive in, we want to assure you that…
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How To Use Facebook Groups To Grow Your Community And Business

Facebook groups have come a long way in the last few years, especially in terms of business marketing. We often think of Facebook groups as a way to connect with others that share the same interests as us, but they are also a fantastic way to…
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Your Handy Guide To Facebook Analytics

When it comes to Facebook, your analytics can be an incredible resource for understanding how your business is performing and whether your social media strategy is working. It’s a great way to take your business to the next level and also…
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How To Create The Perfect Flatlay

A few years ago, flatlays *completely* took over social media – it was almost impossible to log in without seeing one. Flatlays are highly engaging social media content and can really take your socials to the next level. They are a great way…
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5 Tactics To Grow Your Audience

When it comes to social media, one of the most common aims for any business is to grow their audience. A larger audience means more eyes on your product or service, as well as more engagement and discussion on your posts. A *huge* part of any…
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The Importance of Staying Present Online Amidst COVID-19

The world as we know it has changed and it is continuing to change every day. While we are all doing our best to keep up with these changes, the reality is that a lot of businesses are looking very different to how they once were. Whether you…
How and Why to Work with Micro-influencers
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How and Why to Work with Micro-influencers

A few years ago, influencer marketing exploded onto the scene and suddenly it seemed like every brand was having their products promoted by those with large social media followings. Fast forward a few years and brands started to realise…
Influencer Marketing, and where it's headed in 2019.
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Influencer Marketing, and where it’s headed in 2019.

It’s no secret that influencer marketing within the ecommerce space can be game changing when it comes to increasing your brand awareness and conversion rate. But if there’s one thing I’ve learnt as a social media marketer, it’s that…