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Let’s Talk About User-Generated Content

Unless you’ve been living under a rock without the internet you’ve heard the terms “UGC” or “user-generated content”. You’ve seen it appear in your feeds but what is it really? User-generated content (UGC) is any original content…
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Facebook/Meta Ads in 2022

While ROAS is definitely important, it’s not the be-all-and-end-all of paid ads… in fact, it never was. As a marketer, I actually think the iOS changes are a bit of a blessing in disguise – the update is forcing a much-needed shift in perspective from agencies and brands when it comes to how we measure the success of our paid ads.

Sustainable marketing in 2020: Why purchasing from sustainable brands is important to consumers

Sustainability. It’s not just a buzzword anymore. It’s a movement and a fundamental shift in consumer behaviour. It’s a style of communication between brands and buyers that is lead with the heart rather than discounts and special offers.…
How to Use Digital Story Telling to Double Your Engagement
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How to Use Digital Story Telling to Double Your Engagement

Digital Story Telling So um… what is it? Everyone says it’s important… but what actually is it? I remember the first time I heard the term “Digital Story Telling” – it sounded amazing… but I had no clue how…